DePaul University International Applications: Improving Admissions and Outreach Strategies

🔗 Interact with dashboard here

🔵 OVERVIEW

This project focuses on analyzing international student application patterns for DePaul University using 5,000 application records across 95 countries. The analysis aims to:

• Evaluate application distribution across geographic markets, academic programs, and colleges
• Assess recruitment channel effectiveness and admission conversion rates
• Identify operational bottlenecks in the decision-making pipeline

🔵 PROBLEM STATEMENT

DePaul's international admissions team lacked centralized visibility into recruitment performance across 5,000 applications from 95 countries. This project analyzed application data to identify strategic risks, built an interactive dashboard for real-time monitoring, and developed actionable recommendations to reduce geographic concentration, optimize resources, and improve operational efficiency.

🔵 BUSINESS QUESTIONS ANSWERED

• Where Are Our Applicants Coming From?
• Which Programs Drive Demand?
• Which College Has the Highest Applications?
• How Does Application Trend Over the Months?
• How Do Students Find Us?